Stanley B. Greenberg
February 19, 2010
TNR
When I studied the results of my national surveys of public opinion one week before the Massachusetts special election, I felt a wave of panic--a strangely familiar feeling. The results showed that the public’s hope had given way to disillusionment; that Democrats had come to embody political gridlock and big spending; that conservatives were energized and Democrats demoralized; that the country was in revolt against elites. It was beginning to look like, gulp, 1994 all over again.
...
If I were writing a memo to the Democratic leaders, this is where I would begin. Put aside the rancor and gridlock and show a very different face. Take Paul Krugman’s advice and quickly pass a version of the Senate health care bill. That will raise presidential and congressional approval ratings, just as Clinton bucked up Democrats by passing nafta and tax increases for deficit reduction--neither of which were popular at the time.
They must put the Republicans on the defensive. Make them an offer they can’t refuse on bipartisan legislation they dare not oppose--jobs measures that help small businesses and energy-independence legislation. Then, force Republicans to cast tough and defining votes--on Wall Street bonuses and bailouts and limiting corporate spending on elections.
The president must, for extended periods, turn the spotlight away from Congress and show he is making progress. He must use the space to deliver his economic narrative. Unemployment is the inescapable subject of this election. The president has to offer a framework that explains the grave difficulties people are experiencing, how they happened, and his plan for fixing them. Even if the economy improves, voters will not credit him, unless he presses his case. Swing voters have resisted his assertions in the State of the Union that “[the Recovery Act] has helped save jobs,” and, “after two years of recession, the economy is growing again.” The voters we studied turned their dial meters sharply down upon hearing them. Unless voters palpably feel such improvements in their own lives, these types of assertions will turn them off.
(Full article here.)
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