In the ad "Understands," a former Kansas City steelworker suggests Mitt Romney shares some blame for his wife dying of cancer. The man, Joe Soptic, worked at a plant bought and closed by Bain Capital, and he lost his health care as a result. His wife became ill "a short time later," he says in the ad, and she was subsequently diagnosed with Stage 4 cancer and died.
"I do not think Mitt Romney realizes what he's done to anyone, and furthermore I do not think Mitt Romney is concerned," Soptic says.
It's a powerfully damning - but misleading - ad. A CNN report revealed that Soptic's wife died more than five years after Soptic's plant closed, and she had health insurance from her job after he lost his.
The Obama camp spent Wednesday stumbling over itself to get as far away from the ad as possible. Administration and campaign officials rightly noted that by law, they don't get to tell super-PAC's what to put or not put in their ads. They also lamely noted that Romney also is running misleading ads, including a recent one on Obama "gutting" the welfare-to-work law.
What the Obama camp didn't do, however, is the one thing that might actually earn it some political capital. That is to say, simply, that the Priorities USA ad went way over the line, and no matter what anyone else might be saying in their ads about the president, Obama doesn't want his supporters saying Mitt Romney helped kill someone.
Yes, we know: That's politically naive, a possible display of weakness, and all that. But such a denunciation from either candidate might be the kind of candor a fatigued voting public finds refreshingly, and uncharacteristically, credible.
Peter St. Onge
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