RNC 'census' mailer draws fire

By: Ben Smith
Politico.com
January 25, 2010

Officials of both parties are sharply criticizing a fundraising mailing from Republican National Committee Chairman Michael Steele they say could be confused with official correspondence regarding this year’s census.

The fundraising letter comes in the form of a “survey,” a frequently used device for partisan fundraising, but this one has a twist: Calling itself the “Congressional District Census,” the letter comes in an envelope starkly printed with the words, “DO NOT DESTROY OFFICIAL DOCUMENT” and describes itself, on the outside of the envelope, as a “census document.”

“Strengthening our party for the 2010 elections is going to take a massive grass-roots effort all across America,” Steele writes in a letter that blends official-sounding language, partisan calls to arms, and requests for between $25 and $500. “That is why I have authorized a census to be conducted for every congressional district in the country.”

The mailing is a Republican Party standby, a source of contributions — and occasional complaints — for more than a decade. But the latest round comes in a year when the actual United States census is getting under way, and officials say they’re worried that the GOP will sow confusion. News outlets in Wyoming, New York, Tennessee, and Minnesota have printed complaints about the mailers, with the director of the Census Bureau's regional office in Kansas City, Dennis Johnson, criticizing the letter in the Pioneer Press.

(More here.)
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